Digital Marketing for Business and Management- myassignmenthelp

Question: Discuss about theDigital Marketing for Business and Management Review. Answer: Flipkart is an Indian company which started its business by selling books only and rapidly the business has expanded in every field by delivering all kind of products to the customer. It has occupied a good place in the market. It had offered a platform to sellers to sell their products to wider audience. The Flipkart started with an objective to offer access to books to the one who have internet access. It groomed ranging from books to online movies, games, clothing's, accessories to electronics (Dutta, 2017). The reason behind their success is the motive to provide online shopping experience to customers. It just took two years to make a good place in the market by their services. Currently Flipkart has expanded to warehouses, distribution centres and variety of products. Target audience of this brand includes people of all age group as it has various products available on a single platform. It is one of the leading online companies that covers everything from books, media, automat ic items, sports, electronic, home appliance as well as basic daily needs (Chakraborty, 2017). It has promoted its services to target audience by social media websites, television and radio jingles. Mostly it has targeted the youth population, frequent internet users, discount seekers as well as academic institutes. It has developed an IT infrastructure with its own logistics to reduce the dependency on third party. Flipkart has been using different digital marketing policy to attract more customers and create the brand awareness among the audience. It is one of the e-commerce sites that focus on ore and more customers (Adam and Ahmed, 2017). Some common digital marketing strategy used by Flipkart is: Goggle Adwords It has used the target keywords to attract more customers and using keywords help in appearing in top search results. Advertisement- As most of the youth spent time on Facebook, twitter and many social media sites thus advertisement on this sites redirect the customers to the website which helps in increasing the traffic (Successstory,2018). Blogs- It is one of way to promote the products among customers. Other than that various social media tools are: LinkedIn- It is a networking tool used for growing the business by referencing to larger audience as it helps by eliminating the gatekeepers and making valuable connections by making advanced search. Twitter- Flipkart uses Twitter to connect with more customers and spying on competitors. It is a way to promote the brand and get brand loyalty from the customers. Facebook- It is a free social networking website which has involved almost entire population it helps in marketing of the product by advertising the deals and promotions (Shukla, Vyas and Shastri, 2018). YouTube- It helps in promotion of brand and attracting more customers by offering those discounts (Shukla, Vyas and Shastri, 2018). Brand has been unsuccessful in the last years and many challengers have beaten them. The reason of failure was it didnt focus on customers behaviours and didnt provide additional bonus and benefits to customers (Vakeel, et. al, 2018). Wherein the challengers were offering better services and have gained market trust by quality of the products. Flipkart stopped inventing new products and didnt work on the customers request and dont adapt to market changes. It kept on selling old goods to suppliers and asked for guarantee that they will sell their products future to customers in the market this was the reason customers lost their interest. Apart from that it didnt offer discounts and marketing support and other facilities to attract more customers. Other brands like Amazon use the policy of recording clients behavior and offered additional bonus to raise the worth in the market. While Flipkart sells the product via website still there are numerous restrictions as they charge bills for showcasing their goods on the website (Pandey, 2017). Therefore it has been crushed by Amazon in the market by using innovated ideas and methodology to gain more traffic. Earlier, people were relaxed using Flipkart as they felt it was simple to handle but ultimately when amazon emerged in the market flipkart suffered a downfall. Comparing Flipkart with amazon, it has crushed Flipkart in the marketplace and is one of the foremost working retail company in todays world. It has gained attention among all customers and the reason for their success is providing better facilities to clients in low price and also reduced the delivery time as compared to flipkart. Amazon has also collided the market of Flipkart in terms of customer contentment (Roy and Charaborti, 2017). According to the research, amazon has redesigned it services by understanding the strategic plan of flipkart. On the other hand comparing amazon with flipkart, it does not bid any terms of suitability to customers like extra profits. Flipkart was compressed by amazon as it was very slow in reacting to market changes (Businessinsider,2018). References Adam, M.A. and Ahmed, F., 2017. Contemporary digital marketing practices in food chains in Pakistan.International Journal of Business and Management Review,5(6), pp.72-119. Businessinsider,2018.These are 10 lesser known facts about Flipkar.Available from https://www.businessinsider.in/Theseare-10-lesser-known-facts-about-Flipkart/articleshow/56663967.cmsAccessed on 06 April 2018. Chakraborty, S., 2017. An Empirical Investigation On The Association Between Consumer Online Impulsive Buying Behavior And Website Quality-A Study With Special Reference To Flipkart Online Store.Imperial Journal of Interdisciplinary Research,3(3). Dutta, S., 2017.Analysis of flipkart and amazon e-commerce business in the Indian context(Doctoral dissertation, Indian Institute of Management Bangalore). Pandey, A., 2017. Flipkart Internet Pvt. Ltd. V. State of Kerala: A new Step in the Spectrum of E-Commerce Taxation. Roy, S.K. and Charaborti, R., 2017. Case Study 5: Amazon. in: Surviving in a Jungle. InServices Marketing Cases in Emerging Markets(pp. 45-59). Springer, Cham. Shukla, P., Vyas, P.H. and Shastri, H., 2018. Investigating the Mechanics of Affiliate Marketing Through Digital Content Marketing: A Key for Driving Traffic and Customer Activity. InDriving Traffic and Customer Activity Through Affiliate Marketing(pp. 113-128). IGI Global. Successstory,2018.Flipkart SuccessStory.Available from https://successstory.com/companies/flipkartAccessed on 06 April 2018. Vakeel, K.A., Sivakumar, K., Jayasimha, K.R. and Dey, S., 2018. Service failures after online flash sales: role of deal proneness, attribution, and emotion.Journal of Service Management.